There many different types of marketing campaigns, so many that choosing one can be a bit overwhelming. The key is to evaluate two main...

Generate cultural content for a marketing campaign is a unique way to show the human face of a brand. Also, it allows us to encourage...

cultural group, and present them in a disrespectful way, or without giving credit to the origin of the creation. Recently, this kind of...

Many markets and businesses that exist nowadays are a legacy of a bunch of activities that have been existed over hundreds of years and...

There are different cultural pillars that help us to understand human behavior and also to identify some reactions that users have in...

An older person does does not necessarily has to be out of today's trends. The fact that baby boomers and Generation Xers can understand...

The generation that is constantly changing and always gives something to talk about, due to its great presence in all digital media and...

The market grows continuously in reference to the country's demographic behavior, and as the population increases, so does the diversity....

It is important to remember how representative Hispanics are in the United States, also how we behave, and the importance we have as an...

Did you face, last year, at the beginning of the pandemic, some difficulties to find and buy some products like Lysol or toilet paper? Or...

Using different apps for communication and entertainment is the most common activity of the 21st century. The younger generations growing...

In any social media platform such as Facebook, Instagram, Twitter, TikTok, YouTube, or any other, we will find popular people talking...

The generation gap between the different users of the most popular social media platforms globally is remarkable. Different generations...

Nowadays, everyone knows what a live stream is, from the little ones at home who have watched some live shows for kids on YouTube to...

Recently, there was a significant change in the digital marketing world, which concerns all advertisers and users. In particular, iOS...

Just before the internet spread into the world to keep the people with different cultures and languages connected, arose a massive...

Due to the current situation, many of our activities have changed to adapt to the new normal; we started working from home, stopped going...

This annual event has become part of the general culture. Little by little it has caught the attention of even more people, fans or not...

We spend a lot of our daily time in the digital world. There, we communicate, learn, spend some of our free time and even manage our...

What is it? Who uses it? When is it used? Spanglish is a fusion of the English and Spanish language that many Hispanics who live in the...

According to a study by ThinkNow released last July 2020, in order to know how distinct racial groups identify themselves in different...