By Daniel González Sandoval I remember the final episode of Mad Men, that famous TV series about the world of advertising in which Don...

By Daniel González Sandoval It could say that Storytelling has existed practically since language has existed, that is, since humans have...

When developing a digital campaign that includes external factors such as influencers, identifying the right people to collaborate with...

One of the most relevant trends due to its exponential growth in recent years is TikTok. This social network has surpassed the...

When considering customers' behavior concerning the product or service offered, it's essential to consider both types of profiles; those...

Commonly, to reach the right audience, a brand must identify behavioral patterns of those people with interest, or potential interest, in...

The metaverse is a scenario that has already begun, but it will continue developing even more in the near future until the point where...

One of the main advantages of the digital world is that users have the power to choose what to see, when to see it, and the way to do it,...

Every year is a new opportunity to be better, but it can also be overwhelming to think about the right strategy to achieve our goals....

Digital commerce is an option that has been becoming more popular over the years and has been developing to provide more benefits and...

Have you ever wondered about what is the right strategy to start or give a boost to your social media platforms? Social media platforms...

Nowadays, market and consumer behavior change fast because of experiences or because different events happen throughout the year....

The video marketing strategies represent the most popular type of content in both conventional and non-conventional media, we want to...

There many different types of marketing campaigns, so many that choosing one can be a bit overwhelming. The key is to evaluate two main...

Generate cultural content for a marketing campaign is a unique way to show the human face of a brand. Also, it allows us to encourage...

cultural group, and present them in a disrespectful way, or without giving credit to the origin of the creation. Recently, this kind of...

Many markets and businesses that exist nowadays are a legacy of a bunch of activities that have been existed over hundreds of years and...

There are different cultural pillars that help us to understand human behavior and also to identify some reactions that users have in...

An older person does does not necessarily has to be out of today's trends. The fact that baby boomers and Generation Xers can understand...

The generation that is constantly changing and always gives something to talk about, due to its great presence in all digital media and...

The market grows continuously in reference to the country's demographic behavior, and as the population increases, so does the diversity....

It is important to remember how representative Hispanics are in the United States, also how we behave, and the importance we have as an...

Did you face, last year, at the beginning of the pandemic, some difficulties to find and buy some products like Lysol or toilet paper? Or...

Using different apps for communication and entertainment is the most common activity of the 21st century. The younger generations growing...