Carlos Alan LlanasIt’s easier to keep a lead than to generate new ones.When considering customers' behavior concerning the product or service offered, it's essential to consider both types of profiles; those...
Carlos Alan LlanasThe 2022 consumer behavior Commonly, to reach the right audience, a brand must identify behavioral patterns of those people with interest, or potential interest, in...
Carlos Alan LlanasHow the metaverse can influence digital marketing in the futureThe metaverse is a scenario that has already begun, but it will continue developing even more in the near future until the point where...
Carlos Alan LlanasThe era of user powerOne of the main advantages of the digital world is that users have the power to choose what to see, when to see it, and the way to do it,...
Carlos Alan LlanasThe right strategyEvery year is a new opportunity to be better, but it can also be overwhelming to think about the right strategy to achieve our goals....
Carlos Alan LlanasThe eCommerce relevance in digital lifeDigital commerce is an option that has been becoming more popular over the years and has been developing to provide more benefits and...
Carlos Alan LlanasFirst Steps to a Successful Social Media Strategy Have you ever wondered about what is the right strategy to start or give a boost to your social media platforms? Social media platforms...
Carlos Alan LlanasImportant marketing keys for the coming yearNowadays, market and consumer behavior change fast because of experiences or because different events happen throughout the year....
Carlos Alan LlanasVideo content is the king in any advertising channelThe video marketing strategies represent the most popular type of content in both conventional and non-conventional media, we want to...
Carlos Alan LlanasPersonalizing marketing channels to reach the consumerThere many different types of marketing campaigns, so many that choosing one can be a bit overwhelming. The key is to evaluate two main...
Carlos Alan LlanasCultural relevance and its adaptation to the new marketing ageGenerate cultural content for a marketing campaign is a unique way to show the human face of a brand. Also, it allows us to encourage...
Carlos Alan LlanasCultural appropriation, the fine line that brands should not crosscultural group, and present them in a disrespectful way, or without giving credit to the origin of the creation. Recently, this kind of...
Carlos Alan LlanasHow to integrate diversity into new, emerging, and changing markets?Many markets and businesses that exist nowadays are a legacy of a bunch of activities that have been existed over hundreds of years and...
Carlos Alan LlanasCultural elements that bring the new generation of marketing to lifeThere are different cultural pillars that help us to understand human behavior and also to identify some reactions that users have in...
Carlos Alan LlanasBaby boomers and generation X adapting to the digital age. An older person does does not necessarily has to be out of today's trends. The fact that baby boomers and Generation Xers can understand...
Carlos Alan LlanasGeneration Z and their perception of multiculturalism as consumersThe generation that is constantly changing and always gives something to talk about, due to its great presence in all digital media and...
Carlos Alan LlanasHow important it is to be multicultural for your brandThe market grows continuously in reference to the country's demographic behavior, and as the population increases, so does the diversity....
Carlos Alan LlanasHispanics and the importance of understanding our behavior as consumersIt is important to remember how representative Hispanics are in the United States, also how we behave, and the importance we have as an...
Carlos Alan LlanasA millennial cultural phenomenonDid you face, last year, at the beginning of the pandemic, some difficulties to find and buy some products like Lysol or toilet paper? Or...
Carlos Alan LlanasYoung generations and social media appsUsing different apps for communication and entertainment is the most common activity of the 21st century. The younger generations growing...