Remittances and “trips home” are not only money transfers or travel bookings.  They are care moments: sending support to family, showing up for big dates, planning a reunion.  If your brand understands these moments, and the rhythm they follow. you can show up with the right message, on the right channel, with the right offer.  This is not about labeling “social classes.”  It’s about reading life contexts and responding with respect, clarity, and real help. The emotional cale

1. Introduction We live in an era oversaturated with information. Every day, consumers are bombarded with thousands of stimuli: social media ads, newsletters, podcasts, push notifications. In this environment, the brands that stand out are not necessarily those with the most numbers, but those that master storytelling with data to transform analytics into narratives that truly connect. A chart may inform, but a story inspires. And in data-driven marketing, emotional connectio

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