From Folklore to Advertising Success: The Influence of Culture in Marketing
The importance of identifying strategies that facilitate the integration of a brand into a culture or region cannot be overstated....
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Blog
Carlos Llanas
- Sep 20
TikTok: Emerging as the Online Search Engine for New Generations
In today's digital era, new generations are redefining how we seek information online. Surprisingly, TikTok has become their primary...
Daniel González
- Aug 23
The Art of Choosing the Right Channel for Your Brand
Selecting the ideal channel to promote and sell your product or service is crucial for your brand's success. Marketing channels are the...
Daniel González
- Aug 10
X: The Bold Rebranding of Twitter
Twitter, the iconic social media platform, has undergone an utterly unexpected rebranding after its acquisition by Elon Musk. The tech...
Carlos Llanas
- Jul 28
Generation Z: Key Points and Habits Shaping Their Consumer Behavior
Generation Z, also known as Gen Z, represents a significant portion of today's consumer base. Born between the mid-1990s and early 2010s,...
Carlos Llanas
- Jul 12
Threads: Meta's Innovative Proposal for More Dynamic Social Interaction
Threads aims to offer a fresh and fluid approach, capturing the essence of concise and engaging conversations, all driven by...
Carlos Llanas
- Jul 3
Your Customer’s Voice: How Reviews Shape Your Digital Presence
In this digital era, consumer opinions play a fundamental role in the success of a brand. They can significantly impact a company's...
Daniel González
- Jun 7
3 Digital Marketing Trends Dominating in 2023: Quality, Customer, and Authenticity
In the wink of an eye, we have reached the halfway point of the year, and we can already clearly see the innovations in the world of...
Carlos Llanas
- May 25
SEO and Organic Traffic: The Power of Content Optimization
In digital marketing, SEO (Search Engine Optimization) plays a crucial role in the visibility and success of a website. SEO refers to...
Carlos Llanas
- Apr 28
Marketing for Everyone: Reaching Diverse Audiences Without Leaving Anyone Behind
Reaching diverse, multicultural audiences has become an essential strategy for brands looking to increase reach and connect with a wider...
Carlos Llanas
- Apr 11
Algorithms in Social Media: Help or Obstacle in Digital Marketing?
An algorithm in social media is a set of rules and procedures that platforms use to sort, filter, and display content in different...
Carlos Llanas
- Mar 27
Key email marketing strategies to stand out in the inbox
Email marketing is a powerful tool for reaching audiences and promoting products or services. However, creating effective email campaigns...
Carlos Llanas
- Mar 13
GDPR and Safer Digital Marketing on Social Media
The General Data Protection Regulation (GDPR) of the European Union went into effect in May 2018, intending to protect user privacy in...
Carlos Llanas
- Feb 24
First-Party Data: The secret behind successful social media ad campaigns
In the digital marketing world, data quality is vital to the success of a campaign. That's why collecting first-party data is one of the...
LatinBrand
- Feb 7
Nostalgia and emotions in marketing
From the scientific perspective, emotions are only our psychophysiological reaction to perceived objects, people, places, events, or...
LatinBrand
- Jan 24
Rolex or Casio? Using controversy to your advantage in marketing
Nowadays, information constantly flows at speed never seen before by humanity. This is because technological tools provide data in real...
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- Jan 6
New year, New Branding Strategy
Historically, the new year’s arrival comes with a sense of renewal and change, at least symbolically. That is why New Year's resolutions...
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- Jan 2
Mindful Marketing: A trend for socially responsible companies
The first thing that comes to mind when we think of socially responsible companies is those that recycle their bottles, fund a cause, or...
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- Dec 14, 2022
AI applied to digital marketing
Through the last three decades, the artificial intelligence concept has become more and more common, either because it has been used in...
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- Dec 5, 2022
Essential mobile apps for digital marketing
It is often thought that mobile devices are merely a device for multimedia consumption. Although, they can also be a handy tool for...
Daniel González
- Nov 23, 2022
Last Chance! FOMO Marketing
Did you see that video? Have you heard that song? Have you done that challenge? You may have heard these questions in meeting with...
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- Nov 2, 2022
Artificial intelligence, the trend of text-based image generators
The AI-powered image-from-text generator revolution is in full swing. Maybe you have received an ad inviting you to experience it...
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- Oct 20, 2022
How to deal with a crisis in Digital Marketing?
Digital marketing and advertising, in general, can be intimidating. The constant information overload and the immediacy of digital media...
Daniel González
- Oct 20, 2022
Aesthetic categories and marketing
Digital marketing, like advertising in general, is more effective as better communication gives a more persuasive message. The...
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