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Blog


Billboards vs. TikTok: Which One Truly Connects With Today’s Audiences?
These days, brands face a tough question: Where should I launch my next campaign? On a billboard that costs $20,000 a month? Or on a...
LatinBrand


What Is 360° Marketing and Why It Matters for Your Brand
Today’s consumers are everywhere at once, scrolling social media, searching on Google, shopping in-store, browsing marketplaces, and...
LatinBrand


The Secret Sauce Behind a Successful Geo-Targeted CampaignReal lessons from running hyper-local activations with measurable ROI
Marketing isn't about shouting louder. It’s about speaking to the right people, in the right place, at the right time. That’s what...
LatinBrand


The Power of Nostalgia: How Brands Can Resonate with the Latino Generation
Do you remember those family gatherings where everyone came together to celebrate a birthday or the holidays? Maybe someone played Juan...
LatinBrand


Lost in Translation? The Art of Making Marketing Sound "No Tan Traducido"
Why Direct Translations Fall Flat in Marketing You’re launching a new campaign for the Hispanic market. You translate the copy from...
LatinBrand


The Power of Nostalgia: How Brands Can Resonate with the Latino Generation
Do you remember those family gatherings where everyone came together to celebrate a birthday or the holidays? Maybe someone played Juan...
LatinBrand


Loyalty: How to Keep Your Customers Coming Back
Once upon a time, brand loyalty was easy. You’d buy the same toothpaste for years, shop at the same store every week, and book flights...
LatinBrand


How to Success in TikTok Shops
TikTok Shops is changing the game and creating new ways to sell, giving brands and entrepreneurs the chance to turn "likes" into real...
LatinBrand


Meta and the AI profiles for Social Media
Meta is always on trend, and this time, for its implementation of AI-generated profiles, seeking to get its users to participate more on...
LatinBrand


Going Viral: Is It Really Worth It?
These days, everyone seems to be chasing "the next big viral hit." We see brands attempting TikTok dances, Instagram pranks, and even...
LatinBrand


Cultural Marketing vs. Multicultural Marketing: Are You Connecting or Just Talking?
Marketing, like a good cup of coffee, isn’t one-size-fits-all. A bold espresso hits just right for an Italian, while a spiced café de...
LatinBrand


AI in 2025: A Tool or a Factory of Generic Content?
Today, any business, big or small, can generate content with just one click. It seems like the perfect solution for those looking to save...
LatinBrand


What Ads Don’t Say but Everyone Feels: Multicultural Marketing That Truly Connects
Multicultural marketing isn’t just a strategy; it’s an opportunity to connect with the emotions, values, and aspirations of diverse...
LatinBrand


Tips and Don’ts for Holiday Marketing Success
The holiday season is a prime time to engage your audience and boost sales. To help you navigate the busy season, here are key DOs and...
LatinBrand


Sleigh the Holidays: Unlocking Holiday Marketing on TikTok
The holiday season is here, and TikTok is becoming a top hub for holiday inspiration, gift ideas, and shopping tips. With 53% of users...
LatinBrand


What is Brand Marketing, Really? The Fine Line Between Selling Your Product and Telling Your Story
Can marketing work without mentioning a product? In this article, we break down the concept of brand marketing, explain how it differs...
LatinBrand


The Balance Between Artificial Intelligence and Privacy: A Necessary Equilibrium
In the digital era, where Artificial Intelligence (AI) drives marketing strategies and content personalization, privacy has become a...
LatinBrand


Marketing Mythbusters
Concepts and conversations about the marketing industry are often oversaturated, allowing misconceptions and myths to arise and spread....
LatinBrand


5 Day Marketing Challenge
Are you looking to supercharge your marketing efforts and see tangible results in just one business week? Taking on a 5-day...
LatinBrand


The Colors of Marketing
Color isn’t just a visual experience— in marketing, it’s a powerful tool that influences emotions, behaviors, and brand perceptions....
LatinBrand


Social Media Marketing Tips
Social media has become a fundamental pillar of modern marketing, with various platforms catering to different demographics and types of...
LatinBrand


Meme Marketing: Humor and Viral Trends in Digital Strategy
In the evolving digital marketing landscape, memes are a potent tool. What began as internet humor has transformed into a way for brands...
LatinBrand


Understanding SEO Performance
Search Engine Optimization (SEO) is far more than just a buzzword—it's a critical part of any strong digital marketing strategy....
LatinBrand


Mastering Multicultural Marketing
In today's interconnected world, businesses expanding into new regions must master localization and diverse geographic marketing....
LatinBrand

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