Life at home today Picture a Latino home on a weeknight. Grandma opens a TV app for her novela. Your cousin watches fútbol highlights on YouTube. The kids swipe through Shorts on a tablet. Everyone is streaming. That is normal now, not a tech trend for later. Nielsen’s latest report says Hispanic viewers spend about 55.8% of their TV time on streaming, higher than the U.S. average. Hispanics also lean into big platforms like YouTube and Netflix more than the total market. Why

Every campaign starts with a brief. It’s the foundation that guides creative teams, sets expectations, and ultimately determines whether the final work resonates—or falls flat. But too often, briefs written for the so-called “general market” are vague. They ask for things like “family moments,” “relatable characters,” or “urban settings” without ever specifying who those families are, what those moments actually look like, or how cultural nuance shapes them. For Hispanic audi

Remittances and “trips home” are not only money transfers or travel bookings.  They are care moments: sending support to family, showing up for big dates, planning a reunion.  If your brand understands these moments, and the rhythm they follow. you can show up with the right message, on the right channel, with the right offer.  This is not about labeling “social classes.”  It’s about reading life contexts and responding with respect, clarity, and real help. The emotional cale

1. Introduction We live in an era oversaturated with information. Every day, consumers are bombarded with thousands of stimuli: social media ads, newsletters, podcasts, push notifications. In this environment, the brands that stand out are not necessarily those with the most numbers, but those that master storytelling with data to transform analytics into narratives that truly connect. A chart may inform, but a story inspires. And in data-driven marketing, emotional connectio

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