Key email marketing strategies to stand out in the inbox
Email marketing is a powerful tool for reaching audiences and promoting products or services. However, creating effective email campaigns...
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Blog
LatinBrand
- Mar 13
GDPR and Safer Digital Marketing on Social Media
The General Data Protection Regulation (GDPR) of the European Union went into effect in May 2018, intending to protect user privacy in...
LatinBrand
- Feb 24
First-Party Data: The secret behind successful social media ad campaigns
In the digital marketing world, data quality is vital to the success of a campaign. That's why collecting first-party data is one of the...
LatinBrand
- Feb 7
Nostalgia and emotions in marketing
From the scientific perspective, emotions are only our psychophysiological reaction to perceived objects, people, places, events, or...
LatinBrand
- Jan 24
Rolex or Casio? Using controversy to your advantage in marketing
Nowadays, information constantly flows at speed never seen before by humanity. This is because technological tools provide data in real...
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- Jan 6
New year, New Branding Strategy
Historically, the new year’s arrival comes with a sense of renewal and change, at least symbolically. That is why New Year's resolutions...
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- Jan 2
Mindful Marketing: A trend for socially responsible companies
The first thing that comes to mind when we think of socially responsible companies is those that recycle their bottles, fund a cause, or...
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- Dec 14, 2022
AI applied to digital marketing
Through the last three decades, the artificial intelligence concept has become more and more common, either because it has been used in...
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- Dec 5, 2022
Essential mobile apps for digital marketing
It is often thought that mobile devices are merely a device for multimedia consumption. Although, they can also be a handy tool for...
Daniel González
- Nov 23, 2022
Last Chance! FOMO Marketing
Did you see that video? Have you heard that song? Have you done that challenge? You may have heard these questions in meeting with...
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- Nov 2, 2022
Artificial intelligence, the trend of text-based image generators
The AI-powered image-from-text generator revolution is in full swing. Maybe you have received an ad inviting you to experience it...
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- Oct 20, 2022
How to deal with a crisis in Digital Marketing?
Digital marketing and advertising, in general, can be intimidating. The constant information overload and the immediacy of digital media...
Daniel González
- Oct 20, 2022
Aesthetic categories and marketing
Digital marketing, like advertising in general, is more effective as better communication gives a more persuasive message. The...
LatinBrand
- Sep 28, 2022
Creative Process: Steal like an artist
When we think of creativity, maybe the first thing that comes to mind is art or artists, but creativity is not exclusive to art. Also,...
LatinBrand
- Sep 6, 2022
Digital Marketing for Beginners
(Or Helpful Tips for your Brand in a Digital World) By: Daniel Gonzáles Sandoval The digital world changes at a hyper-accelerated rate...
LatinBrand
- Aug 24, 2022
Tips For Glowing on TikTok
Staying up to date on TikTok with the latest sounds, filters, and trends has become crucial for any content creator. In the same way, for...
LatinBrand
- Aug 9, 2022
Human-Centric Marketing: empathy as an advertising tool
By Daniel González Sandoval I remember the final episode of Mad Men, that famous TV series about the world of advertising in which Don...
LatinBrand
- Jul 26, 2022
Storytelling: The importance of telling a story.
By Daniel González Sandoval It could say that Storytelling has existed practically since language has existed, that is, since humans have...
Carlos Llanas
- Jul 8, 2022
Micro and Nano influencers, perfect for brands
When developing a digital campaign that includes external factors such as influencers, identifying the right people to collaborate with...
Carlos Llanas
- Jun 24, 2022
TikTok and Digital Marketing
One of the most relevant trends due to its exponential growth in recent years is TikTok. This social network has surpassed the...
Carlos Llanas
- May 10, 2022
It’s easier to keep a lead than to generate new ones.
When considering customers' behavior concerning the product or service offered, it's essential to consider both types of profiles; those...
Carlos Llanas
- Mar 25, 2022
The 2022 consumer behavior
Commonly, to reach the right audience, a brand must identify behavioral patterns of those people with interest, or potential interest, in...
Carlos Llanas
- Mar 7, 2022
How the metaverse can influence digital marketing in the future
The metaverse is a scenario that has already begun, but it will continue developing even more in the near future until the point where...
Carlos Llanas
- Feb 11, 2022
The era of user power
One of the main advantages of the digital world is that users have the power to choose what to see, when to see it, and the way to do it,...
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