Last Chance! FOMO Marketing
Did you see that video? Have you heard that song? Have you done that challenge? You may have heard these questions in meeting with...
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Blog
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- Nov 2, 2022
Artificial intelligence, the trend of text-based image generators
The AI-powered image-from-text generator revolution is in full swing. Maybe you have received an ad inviting you to experience it...
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- Oct 20, 2022
How to deal with a crisis in Digital Marketing?
Digital marketing and advertising, in general, can be intimidating. The constant information overload and the immediacy of digital media...
Daniel González
- Oct 20, 2022
Aesthetic categories and marketing
Digital marketing, like advertising in general, is more effective as better communication gives a more persuasive message. The...
LatinBrand
- Sep 28, 2022
Creative Process: Steal like an artist
When we think of creativity, maybe the first thing that comes to mind is art or artists, but creativity is not exclusive to art. Also,...
LatinBrand
- Sep 6, 2022
Digital Marketing for Beginners
(Or Helpful Tips for your Brand in a Digital World) By: Daniel Gonzáles Sandoval The digital world changes at a hyper-accelerated rate...
LatinBrand
- Aug 24, 2022
Tips For Glowing on TikTok
Staying up to date on TikTok with the latest sounds, filters, and trends has become crucial for any content creator. In the same way, for...
LatinBrand
- Aug 9, 2022
Human-Centric Marketing: empathy as an advertising tool
By Daniel González Sandoval I remember the final episode of Mad Men, that famous TV series about the world of advertising in which Don...
LatinBrand
- Jul 26, 2022
Storytelling: The importance of telling a story.
By Daniel González Sandoval It could say that Storytelling has existed practically since language has existed, that is, since humans have...
Carlos Llanas
- Jul 8, 2022
Micro and Nano influencers, perfect for brands
When developing a digital campaign that includes external factors such as influencers, identifying the right people to collaborate with...
Carlos Llanas
- Jun 24, 2022
TikTok and Digital Marketing
One of the most relevant trends due to its exponential growth in recent years is TikTok. This social network has surpassed the...
Carlos Llanas
- May 10, 2022
It’s easier to keep a lead than to generate new ones.
When considering customers' behavior concerning the product or service offered, it's essential to consider both types of profiles; those...
Carlos Llanas
- Mar 25, 2022
The 2022 consumer behavior
Commonly, to reach the right audience, a brand must identify behavioral patterns of those people with interest, or potential interest, in...
Carlos Llanas
- Mar 7, 2022
How the metaverse can influence digital marketing in the future
The metaverse is a scenario that has already begun, but it will continue developing even more in the near future until the point where...
Carlos Llanas
- Feb 11, 2022
The era of user power
One of the main advantages of the digital world is that users have the power to choose what to see, when to see it, and the way to do it,...
Carlos Llanas
- Jan 13, 2022
The right strategy
Every year is a new opportunity to be better, but it can also be overwhelming to think about the right strategy to achieve our goals....
Carlos Llanas
- Dec 17, 2021
The eCommerce relevance in digital life
Digital commerce is an option that has been becoming more popular over the years and has been developing to provide more benefits and...
Carlos Llanas
- Nov 23, 2021
First Steps to a Successful Social Media Strategy
Have you ever wondered about what is the right strategy to start or give a boost to your social media platforms? Social media platforms...
Carlos Llanas
- Nov 8, 2021
Important marketing keys for the coming year
Nowadays, market and consumer behavior change fast because of experiences or because different events happen throughout the year....
Carlos Llanas
- Oct 29, 2021
Video content is the king in any advertising channel
The video marketing strategies represent the most popular type of content in both conventional and non-conventional media, we want to...
Carlos Llanas
- Oct 4, 2021
Personalizing marketing channels to reach the consumer
There many different types of marketing campaigns, so many that choosing one can be a bit overwhelming. The key is to evaluate two main...
Carlos Llanas
- Sep 28, 2021
Cultural relevance and its adaptation to the new marketing age
Generate cultural content for a marketing campaign is a unique way to show the human face of a brand. Also, it allows us to encourage...
Carlos Llanas
- Sep 21, 2021
Cultural appropriation, the fine line that brands should not cross
cultural group, and present them in a disrespectful way, or without giving credit to the origin of the creation. Recently, this kind of...
Carlos Llanas
- Aug 27, 2021
How to integrate diversity into new, emerging, and changing markets?
Many markets and businesses that exist nowadays are a legacy of a bunch of activities that have been existed over hundreds of years and...
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