-Jan 6, 2023New year, New Branding StrategyHistorically, the new year’s arrival comes with a sense of renewal and change, at least symbolically. That is why New Year's resolutions...
-Jan 2, 2023Mindful Marketing: A trend for socially responsible companiesThe first thing that comes to mind when we think of socially responsible companies is those that recycle their bottles, fund a cause, or...
-Dec 14, 2022AI applied to digital marketingThrough the last three decades, the artificial intelligence concept has become more and more common, either because it has been used in...
-Dec 5, 2022Essential mobile apps for digital marketingIt is often thought that mobile devices are merely a device for multimedia consumption. Although, they can also be a handy tool for...
Daniel GonzálezNov 23, 2022Last Chance! FOMO MarketingDid you see that video? Have you heard that song? Have you done that challenge? You may have heard these questions in meeting with...
-Nov 2, 2022Artificial intelligence, the trend of text-based image generatorsThe AI-powered image-from-text generator revolution is in full swing. Maybe you have received an ad inviting you to experience it...
-Oct 20, 2022How to deal with a crisis in Digital Marketing? Digital marketing and advertising, in general, can be intimidating. The constant information overload and the immediacy of digital media...
Daniel GonzálezOct 20, 2022Aesthetic categories and marketingDigital marketing, like advertising in general, is more effective as better communication gives a more persuasive message. The...
LatinBrandSep 28, 2022Creative Process: Steal like an artistWhen we think of creativity, maybe the first thing that comes to mind is art or artists, but creativity is not exclusive to art. Also,...