Soriana, the second largest supermarket chain in Mexico, needed to promote its money transferring service to US foreign-born consumers of Mexican Decent.

Consumer's Personal Story:

Low-income consumers in the US sending money to their families in Mexico.

Cultural Trigger:

“When I send money to Mexico, I want to make sure my family receives it in a convenient and safe environment. Banks can be a pain. They are usually closed when my family has time to pick up their money."

Culturally Relevant Solutions:

Integrated Marketing Campaign that included TV, Radio, InStore Activation, InStore Promotion, and InStore Communication.


Experience larger growth than competitors. 

AGUAS FRESCASPackaging & Art direction
PrimeWayBranding, Art direction, POP, TV, Website, Digital & Print Ads
CampiranoBranding, Packaging, Art direction, POP & TV