Soriana, the second-largest supermarket chain in Mexico, needed to promote its money transferring service to U.S. foreign-born consumers of Mexican Descent.

Consumer's Personal Story:

Low-income consumers in the U.S. sending money to their families in Mexico.

Cultural Trigger:

“When I send money to Mexico, I want to make sure my family receives it in a convenient and safe environment. Banks can be a pain. They are usually closed when my family has time to pick up their money."

Culturally Relevant Solutions:

Integrated Marketing Campaign that included TV, Radio, InStore Activation, InStore Promotion, and InStore Communication.


Experience larger growth than competitors. 

TransnetworkArt direction, POP, Character, TV, Photo Production, Store Merchandising, Social Media, Copywriting, Radio, IN-STORE & Print Ad