Personalizing marketing channels to reach the consumer
There many different types of marketing campaigns, so many that choosing one can be a bit overwhelming. The key is to evaluate two main...
Personalizing marketing channels to reach the consumer
Cultural relevance and its adaptation to the new marketing age
Cultural appropriation, the fine line that brands should not cross
How to integrate diversity into new, emerging, and changing markets?
Cultural elements that bring the new generation of marketing to life
Baby boomers and generation X adapting to the digital age.
Generation Z and their perception of multiculturalism as consumers
How important it is to be multicultural for your brand
Hispanics and the importance of understanding our behavior as consumers