The 2022 consumer behavior
Commonly, to reach the right audience, a brand must identify behavioral patterns of those people with interest, or potential interest, in...
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Blog
Carlos Llanas
How the metaverse can influence digital marketing in the future
The metaverse is a scenario that has already begun, but it will continue developing even more in the near future until the point where...
Carlos Llanas
The era of user power
One of the main advantages of the digital world is that users have the power to choose what to see, when to see it, and the way to do it,...
Carlos Llanas
The right strategy
Every year is a new opportunity to be better, but it can also be overwhelming to think about the right strategy to achieve our goals....
Carlos Llanas
The eCommerce relevance in digital life
Digital commerce is an option that has been becoming more popular over the years and has been developing to provide more benefits and...
Carlos Llanas
First Steps to a Successful Social Media Strategy
Have you ever wondered about what is the right strategy to start or give a boost to your social media platforms? Social media platforms...
Carlos Llanas
Important marketing keys for the coming year
Nowadays, market and consumer behavior change fast because of experiences or because different events happen throughout the year....
Carlos Llanas
Video content is the king in any advertising channel
The video marketing strategies represent the most popular type of content in both conventional and non-conventional media, we want to...
Carlos Llanas
Personalizing marketing channels to reach the consumer
There many different types of marketing campaigns, so many that choosing one can be a bit overwhelming. The key is to evaluate two main...
Carlos Llanas
Cultural relevance and its adaptation to the new marketing age
Generate cultural content for a marketing campaign is a unique way to show the human face of a brand. Also, it allows us to encourage...
Carlos Llanas
Cultural appropriation, the fine line that brands should not cross
cultural group, and present them in a disrespectful way, or without giving credit to the origin of the creation. Recently, this kind of...
Carlos Llanas
How to integrate diversity into new, emerging, and changing markets?
Many markets and businesses that exist nowadays are a legacy of a bunch of activities that have been existed over hundreds of years and...
Carlos Llanas
Cultural elements that bring the new generation of marketing to life
There are different cultural pillars that help us to understand human behavior and also to identify some reactions that users have in...
Carlos Llanas
Baby boomers and generation X adapting to the digital age.
An older person does does not necessarily has to be out of today's trends. The fact that baby boomers and Generation Xers can understand...
Carlos Llanas
Generation Z and their perception of multiculturalism as consumers
The generation that is constantly changing and always gives something to talk about, due to its great presence in all digital media and...
Carlos Llanas
How important it is to be multicultural for your brand
The market grows continuously in reference to the country's demographic behavior, and as the population increases, so does the diversity....
Carlos Llanas
Hispanics and the importance of understanding our behavior as consumers
It is important to remember how representative Hispanics are in the United States, also how we behave, and the importance we have as an...
Carlos Llanas
A millennial cultural phenomenon
Did you face, last year, at the beginning of the pandemic, some difficulties to find and buy some products like Lysol or toilet paper? Or...
Carlos Llanas
Young generations and social media apps
Using different apps for communication and entertainment is the most common activity of the 21st century. The younger generations growing...
Carlos Llanas
Influencers, the new digital profession of this century?
In any social media platform such as Facebook, Instagram, Twitter, TikTok, YouTube, or any other, we will find popular people talking...
Carlos Llanas
Brands and social responsibility in social media
The generation gap between the different users of the most popular social media platforms globally is remarkable. Different generations...
Carlos Llanas
Live stream, the most popular entertainment way these days
Nowadays, everyone knows what a live stream is, from the little ones at home who have watched some live shows for kids on YouTube to...
Carlos Llanas
Customized ads. You choose!
Recently, there was a significant change in the digital marketing world, which concerns all advertisers and users. In particular, iOS...
Carlos Llanas
The human adaptation to the digital advertisements
Just before the internet spread into the world to keep the people with different cultures and languages connected, arose a massive...
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