LatinBrand's blog focused on the toughest challenges —and the best practices for multicultural marketers and advertisers.
“Cultural relevance” is a catchphrase I hear a lot from agencies both inside and outside the multicultural marketing arena. It’s often presented as part of an agency’s philosophy — one that manifests in strategy and concept.
I often talk to marketing people inside an organization who have have seen that their company’s Hispanic programs are underperforming or their company is hardly addressing the market at all.
The Power of Authentic Multicultural Perspective on Your Marketing Goals
Tips for Finding the Regional and Cultural Nuances that Make Campaigns Connect