Multicultural Marketing Insights

LatinBrand's blog focused on the toughest challenges —and the best practices for multicultural marketers and advertisers.

Outgrowing Underperforming Competitors in Financial Services for Hispanics

Even in this age of big data and fancy analytics, I still see the broad underperformance of financial services companies in outreach to Hispanic customers. This sets up a huge opportunity.

Untapped Opportunities in Hispanic/Mainstream Crossover Products

One of the most lucrative plays in multicultural marketing is determining where your brand might have crossover appeal — and how to engineer and promote that brand to capture revenue and loyalty from distinct groups simultaneously.

Why Brands Make Culturally Irrelevant Products and Campaigns.

“Cultural relevance” is a catchphrase I hear a lot from agencies both inside and outside the multicultural marketing arena. It’s often presented as part of an agency’s philosophy — one that manifests in strategy and concept.

Advice for Marketing Leaders Who Need to Enlist Their Teams for Better Hispanic Marketing.

I often talk to marketing people inside an organization who have have seen that their company’s Hispanic programs are underperforming or their company is hardly addressing the market at all.

How to Get to the Gold While Your Competition is Still Staring at the Map.

The Power of Authentic Multicultural Perspective on Your Marketing Goals

Escaping the One-Size-Fits-All Hispanic Marketing Trap

Tips for Finding the Regional and Cultural Nuances that Make Campaigns Connect