Work

Mexican National Team

Challenge:

 

Communicate Pepsico’s sponsorship of the Mexican National Team in a fun and exciting way. Integrate different PepsiCo brands and SKUs into the messaging.

Consumer's Personal Story:

 

First-generation and second-generation Mexican-American consumers.

Cultural Trigger:

 

“The MNT is what brings us together. When they are playing, we are all one family sharing the same passion.”

Culturally Relevant Solutions:

 

Integrated marketing program that included in-store communication, merchandising solutions, sweepstakes, and digital components.

results

 

Increase in sales for participating SKUs in different key regions.

TransnetworkArt direction, POP, Character, TV, Photo Production, Store Merchandising, Social Media, Copywriting, Radio, IN-STORE & Print Ad
MANZANITA SOLBranding, Art direction & POP
GOYAArt direction, POP, Digital, Radio & IN-STORE