Work

PepsiCo

Challenge:

Make brand relevant to younger generations.

Consumer's Personal Story:

"Mainstream Consumers."

Cultural Trigger:

“There’s nothing more rewarding than Grandma love.” 

Culturally Relevant Solutions:

"Website, Branding,In-store Communication, Pop."

results

Increased Brand Awareness, and market share in Key Markets.

GOYAArt direction, POP, Digital, InStore Communication, Radio & IN-STORE
BanRegioBranding, Packaging, POP, Website, PRINTS, Digital & Print Ad
SilkArt direction, POP, Shopper Marketing & IN-STORE