Work

PepsiCo

Challenge:

Make brand relevant to younger generations.

Consumer's Personal Story:

"Mainstream Consumers."

Cultural Trigger:

“There’s nothing more rewarding than Grand- ma’s love” 

Culturally Relevant Solutions:

"Website, Branding,Instore Communication, Pop."

results

Brand increased awareness and market share in Key Markets.

LucasBranding, Packaging, Art direction, POP & Grass Roots
DinamitaBranding, Packaging, Art direction & POP
SKWINKLESBranding, Packaging, Art direction & POP