Work

TransCard

Challenge:

TransCard, an innovative payment solutions company, wanted to increase awareness for a particular Credit Card program in a regional market.

Consumer's Personal Story:

Underserved multicultural residents of Oklahoma City.

 

Cultural Trigger:

“There are Things in life I can’t control, but when it comes to my finances, I would like to have full control and be able to enjoy life.”

Culturally Relevant Solutions:

Bilingual HyperLocalized Integrated Campaign that included Cable TV, Radio Remotes, GeoTargeted OOH, Direct Mail, and Digital/SM Banners.

results

Strengthen relationship with a local bank.

JUNTOSBranding & InStore
TransnetworkBranding, Art direction, POP, Store Merchandising, PRINTS, Digital & Print Ad
ORBITBranding, Packaging, Art direction & POP