TransCard, an innovative payment solutions company, wanted to increase awareness for a particular Credit Card program in a regional market.
Consumer's Personal Story:
Underserved multicultural residents of the Oklahoma City.
“There’s thing in life I can’t control, but when it comes to my finances, I would like to have full control and be able to enjoy life.”
Culturally Relevant Solutions:
Bilingual Hyper-Localized Integrated Campaign that included: Cable TV, Radio Remotes, Geo-Targeted OOH, Direct Mail, and Digital/SM Banners.
Strengthen relationship with a local bank.