TransCard, an innovative payment solutions company, wanted to increase awareness for a particular Credit Card program in a regional market.

Consumer's Personal Story:

Underserved multicultural residents of the Oklahoma City.

Cultural Trigger:

“There’s thing in life I can’t control, but when it comes to my finances, I would like to have full control and be able to enjoy life.”

Culturally Relevant Solutions:

Bilingual Hyper-Localized Integrated Campaign that included: Cable TV, Radio Remotes, Geo-Targeted OOH, Direct Mail, and Digital/SM Banners.


Strengthen relationship with a local bank.

SilkArt direction, POP, Shopper Marketing & InStore Activation
PrimeWayBranding, Art direction, POP, TV, Website, Digital & Print Ads
JUMEXPackaging, Art direction, POP & Store Merchandising