TransCard, an innovative payment solutions company, wanted to increase awareness for a particular Credit Card program in a regional market.

Consumer's Personal Story:

Underserved multicultural residents of the Oklahoma City.

Cultural Trigger:

“There’s thing in life I can’t control, but when it comes to my finances, I would like to have full control and be able to enjoy life.”

Culturally Relevant Solutions:

Bilingual Hyper-Localized Integrated Campaign that included: Cable TV, Radio Remotes, Geo-Targeted OOH, Direct Mail, and Digital/SM Banners.


Strengthen relationship with a local bank.

SorianaBranding, Art direction, POP, Store Merchandising, PRINTS, Digital & Print Ads
BRIGGS EQUIPMENTArt direction, Website & Copywriting
TapatíoBranding, Packaging & Art direction