PrimeWay, a Houston-based credit union, wanted to communicate its benefits in a better way to overcome a decline in loan and mortgage applications.

Consumer's Personal Story:

Local Multicultural audiences for Millennials, Generation Xers, and Baby Boomers.

Cultural Trigger:

“I’m looking for a bank that truly serves my financial needs and doesn’t make me feel like an underserved consumer. I want a bank that gives me many reasons to smile."

Culturally Relevant Solutions:

Bilingual Hyperlocalized Integrated Campaign that included Cable TV, Radio Remotes for Grand 

Openings, Geotargeted 

Billboards, Direct Mail, Bilingual Collateral Material, Digital/SM Components, and Grass-Roots Events.


Increase in loan applications.

MANZANITA SOLBranding, Art direction & POP
GOYAArt direction, POP, Digital, InStore Communication, Radio & IN-STORE
BanRegioBranding, Packaging, POP, Website, PRINTS, Digital & Print Ad