PrimeWay, a Houston-based credit union, wanted to communicate its benefits in a better way to overcome a decline in loan and mortgage applications.
Consumer's Personal Story:
Local Multi-cultural audiences for Millennials, Generation Xers, and Baby Boomers.
“I’m looking for a bank that truly serves my financial needs and doesn’t make me feel like an underserved consumer. I want a bank that gives me many reasons to smile."
Culturally Relevant Solutions:
Bilingual Hyper-Localized Integrated Campaign that included Cable TV, Radio Remotes for Grand Openings, Geo-Targeted Billboards, Direct Mail, Bilingual Collateral Material, Digital/SM Components, and Grass-Roots Events.
Increase in loan applications.