BanRegio, a regional Bank in Mexico, wanted to strength its emotional connection with its Target Audience to steal market share from larger National Banks.
Consumer's Personal Story:
Men and women in different socioeconomic Levels.
“I’m looking for a bank that treats with the dignity and respect I deserve. I want to feel I’m more than just another account number.”
Culturally Relevant Solutions:
Integrated Marketing Campaign that included: TV, Radio Remotes, Geo-Targeted Billboards, Collateral Materials, and Digital Components. We also offered In-House Production Services to achieve cost efficiencies.
Increased market share in major DMAs.