Flexi Compras, a Rent-to-own electronics and appliances store, wanted to make its business proposition appealing to a larger demographic.
Consumer's Personal Story:
Credit-challenged multicultural consumers in Arizona, California, New Mexico, and Texas.
“I want the best in electronics and appliances, getting what I want is always a challenge because of my not-so-good credit. I would love to find a place that gives me the opportunity I deserve."
Culturally Relevant Solutions:
Bilingual Integrated Campaign that included: Local TV, Radio Remotes for Grand Openings, Geo-Targeted Billboards, In-Store Communication, Direct Mail, Bilingual Brochures, and Digital Components.
Made brand relevant to different consumer Sub-Groups.