Work

JUMEX

Challenge:

Find ways to connect with a younger demographic but still maintain brand’s personality.

Consumer's Personal Story:

Bilingual Moms

Cultural Trigger:

"Im looking for a brand that takes me back to my home land"

Culturally Relevant Solutions:

Collateral Materials, In-Store Comunication

results

Product innovation helped us reach a different demographic.

PepsiCoBranding, POP & InStore Communication
FlamasBranding, Packaging, Art direction & POP
TransCardBranding, POP, TV, Website, Digital & Print Ads