Work

JUMEX

Challenge:

Find ways to connect with a younger demographic but still maintain brand’s personality.

Consumer's Personal Story:

Bilingual Moms.

Cultural Trigger:

"I’m looking for a brand that takes me back to my homeland."

Culturally Relevant Solutions:

Collateral Materials, In-Store Comunication.

results

Product innovation helped us reach a different demographic.

CampiranoBranding, Packaging, Art direction, POP & TV
Mexican National TeamArt direction, POP, Photo Production, PRINTS, Social Media & IN-STORE
ORBITBranding, Packaging, Art direction & POP