Work

AGUAS FRESCAS

Challenge:

Develop a Product Line that appealed to Hispanic and adventurous Mainstream Consumers.

Consumer's Personal Story:

Hispanic and General Market Moms.

Cultural Trigger:

"I look for products that help me relive my traditions."

Culturally Relevant Solutions:

"Product Innovation, Sales Tool."

 

results

Increased Market Share in Key Markets.

FUDBranding, Packaging, Art direction, POP & Radio
JUMEXPackaging, Art direction, POP & Store Merchandising
GOYAArt direction, POP, Digital, InStore Communication, Radio & IN-STORE