FUD, a leading Cold Cuts brand from Mexico, needed to increase market share for its cheese division.

Consumer's Personal Story:

Bicultural Hispanic Moms. First and Second Generation.

Cultural Trigger:

"I have a strong connection to products that feel natural or homemade"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS, Mass Media.


Stole Market Share from main competitors.

MANZANITA SOLBranding, Art direction & POP
SorianaBranding, Art direction, POP, Store Merchandising, PRINTS, Digital & Print Ads
FUDBranding, Packaging, Art direction, POP & Radio