Work

Campirano

Challenge:

FUD, a leading Cold Cuts brand from Mexico, needed to increase market share for its cheese division.

Consumer's Personal Story:

Bicultural Hispanic Moms. First and Second Generation.

Cultural Trigger:

"I have a strong connection to products that feel natural or homemade".

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS, Mass Media.

results

Stole Market Share from main competitors.

AGUAS FRESCASPackaging & Art direction
JUMEXPackaging, Art direction, POP & Store Merchandising
BRIGGS EQUIPMENTArt direction, Website & Copywriting