PepsiCo needed a strategy that included all brands in its portafolio to offer consumers solutions for its consumption occasions and celebrations.

Consumer's Personal Story:

Bicultural Hispanic Moms. First and Second Generation.

Cultural Trigger:

"It's better when we are together as a family"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.


Increase in Market Share across all categories.

BanRegioBranding, Packaging, POP, Website, PRINTS, Digital & Print Ad
MANZANITA SOLBranding, Art direction & POP
LucasBranding, Packaging, Art direction, POP & Grass Roots