PepsiCo needed a strategy that included all brands in its portafolio to offer consumers solutions for its consumption occasions and celebrations.

Consumer's Personal Story:

Bicultural Hispanic Moms. First and Second Generation.

Cultural Trigger:

"It's better when we are together as a family"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.


Increase in Market Share across all categories.

SilkArt direction, POP, Shopper Marketing & IN-STORE
CerveceríaBranding, Packaging, Art direction, Character, Photo Production & Illustration
TransnetworkBranding, Art direction, POP, Store Merchandising, PRINTS, Digital & Print Ad