Work

JUNTOS

Challenge:

PepsiCo needed a strategy that included all brands in its portafolio to offer consumers solutions for its consumption occasions and celebrations.

Consumer's Personal Story:

Bicultural Hispanic Moms. First and Second Generation.

Cultural Trigger:

"It's better when we are together as a family"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.

results

Increase in Market Share across all categories.

PollotanaArt direction, POP & Print Ads
TapatíoBranding, Packaging & Art direction
BRIGGS EQUIPMENTArt direction, Website & Copywriting