Work

Flamas

Challenge:

Frito Lay needed a Challenger Product to overcome Market Share Increases from competitors.

Consumer's Personal Story:

First and Second Generation Hispanics.

Cultural Trigger:

"My snacks need to have an enticing combination of heat, authenticity and flavor"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.

results

Increase in Market Share with Mexican American Consumers.

BRIGGS EQUIPMENTArt direction, Website & Copywriting
PollotanaArt direction, POP & Print Ads
SorianaBranding, Art direction, POP, Store Merchandising, PRINTS, Digital & Print Ads