Work

Flamas

Challenge:

Frito Lay needed a Challenger Product to overcome Market Share Increases from competitors.

Consumer's Personal Story:

First and Second Generation Hispanics.

Cultural Trigger:

"My snacks need to have an enticing combination of heat, authenticity and flavor"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.

results

Increase in Market Share with Mexican American Consumers.

BanRegioBranding, Packaging, POP, Website, PRINTS, Digital & Print Ad
FUDBranding, Packaging, Art direction, POP & Radio
SALVAVIDASArt direction, POP & TV