Work

Flamas

Challenge:

Frito-Lay needed a Challenger Product to overcome Market Share Increases from competitors.

Consumer's Personal Story:

First- and Second-Generation Hispanics.

Cultural Trigger:

"My snacks need to have an enticing combination of heat, authenticity, and flavor."

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.

results

Increase in Market Share with Mexican-American Consumers.

PUEBLO LINDOBranding, Packaging & Art direction
CampiranoBranding, Packaging, Art direction, POP & TV
JUMEXPackaging, Art direction, POP & Store Merchandising