Frito-Lay needed product innovation to be able to gain Market Share with Core Target Consumers.

Consumer's Personal Story:

First- and Second-Generation Hispanics.

Cultural Trigger:

"I'm looking for something that resonates with my senses"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.


Increase in Market Share with Mexican-American Consumers.

BanRegioBranding, Packaging, POP, Website, PRINTS, Digital & Print Ad
TransnetworkArt direction, POP, Character, TV, Photo Production, Store Merchandising, Social Media, Copywriting, Radio, IN-STORE & Print Ad
MANZANITA SOLBranding, Art direction & POP