Work

Dinamita

Challenge:

Frito Lay needed product innovation to be able to gain Market Share with Core Target Consumers.

Consumer's Personal Story:

First and Second Generation Hispanics.

Cultural Trigger:

"I'm looking for something that detonates my senses"

Culturally Relevant Solutions:

Integrated Marketing Campaign, Product Innovation, POS.

results

Increase in Market Share with Mexican American Consumers.

TransCardBranding, POP, TV, Website, Digital & Print Ads
SorianaBranding, Art direction, POP, Store Merchandising, PRINTS, Digital & Print Ads
PepsiCoBranding, POP & InStore Communication