Work

MANZANITA SOL

Challenge:

Manazanita Sol, an authentic Apple Flavor Soda from Mexico, was losing relevancy with core Target Consumers.

Consumer's Personal Story:

First and Second Generation Hispanics.

 

Cultural Trigger:

"I'm looking for something that connects me to my roots"

Culturally Relevant Solutions:

Integrated Marketing Campaign, POS, Shopper Marketing Program.

 

results

Increase in Market Share.

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SKWINKLESBranding, Packaging, Art direction & POP