Work

MANZANITA SOL

Challenge:

Manazanita Sol, an authentic Apple Flavor Soda from Mexico, was losing relevancy with core Target Consumers.

Consumer's Personal Story:

First- and Second-Generation Hispanics.

 

Cultural Trigger:

"I'm looking for something that connects me to my roots."

Culturally Relevant Solutions:

Integrated Marketing Campaign, POS, Shopper Marketing Program.

 

results

Increase in Market Share.

GOYAArt direction, POP, Digital, InStore Communication, Radio & IN-STORE
BRIGGS EQUIPMENTArt direction, Website & Copywriting
DIGITAL Art direction, Store Merchandising, Digital, Print Ad & Social Media